20plus30 is a consultancy that advises companies about all aspects of marketing to the 50-plus.

 

IMMN Webinar

Flash video of Dick Stroud's presentation at the IMMN Webinar in December 2007

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More thoughts about 50-plus marketing

The Charmed Generation becomes generation broke

By their advertising thou shalt know them

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"The future of Marketing is based on even handed, intelligent, inclusive strategies. Read this book in detail and take the risk. Do as it recommends."

Simon Thompson, Marketing Director, Honda (UK)