Links
I spend a lot of my time looking at web sites that are about 50-plus issues. These are some of the sites I found to be useful.
Associations for Older People
AGE - The European Older People's Platform
Age & Opportunity - The Irish National Agency
EURAG - European Federation of Older Persons
AARP - American Association of Retired Persons. A US non-profit organisation for the over-50s.
International Federation on Ageing - Canadian-based international organisation
Age Concern - The British National Council on Ageing
45-65.com serving seniors worldwide - 45-65.com
Sites containing 50+ market research
Seniorwatch - A research project funded by the European Union
Sites about interactive technologies and the 50+
Dick Stroud's Web site about Internet Strategies
Usability Research - Department at Wichita State University
Accessify Tools - Links and resources about usability
Companies working in 50+ marketing
Mature Market Group - Part of J.Walter Thompson Worldwide
Marketing Communications Agency - Specialising in the over 50s
Research Company - Managed by Janet Kiddle
45-65 - Content site
Marketing to Leading-Edge Baby Boomers - From the author of Marketing to Leading-Edge Baby Boomers, this site provides trends, research and creative recommendations for businesses targeting Baby Boomers.
Research Institutes into Aging
NIA - US based National Institute on aging
SeniorNet - Education site for older people about PCs and the Internet
Commercial Portal Sites for the 50+
50Connect - everything for the 50+ web surfer
Over50s - Very similar to 50Connect
Other Marketing Related Sites of Interest
FH Bloom -- Global PR firm Fleishman-Hillard's marketing-to-boomers practice, helps fellow marketers catch up with this fast-moving generation
Futurelab -- The Marketing & Strategy Innovation Blog
Chartered Institute of Marketing
Ascot Interactive - An excellent resource for business planning
Dick Stroud's Blog about Web Video